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nordicthink Identity and Communication

Customer: nordicthink   Year: 2010
nordicthink is more than an online store of Nordic furnishings.

CHALLENGE:
To introduce nordicthink as an online store that offers a selection of products which combine the functionality, simplicity and beauty of Nordic design.

RESPONSE:
nordicthink is more than an online store of nordic furnishings.
It offers a careful selection of products which combine the functionality, simplicity and beauty of nordic design.

The logotype family represents therefore the universe of nordic design in which nordicthink identifies a constellation for each major product category (chairs, tables, lighting and seating). For the online media, the four logotypes are applied on an animated sequence and for printed support they are applied individually and randomly.

The stationery is complemented by a series of copys that convey proximity and friendliness. A gesture that reflects the brand’s attention to all the details. Some examples: “Thank you for your good taste”, “Enjoy good design”, “As delicate as beautiful”, etc.

DEVELOPMENT of:
Art direction, identity concept, graphic design and print management.

APPLICATIONS:
Logotypes system, texts, stationery, stationery templates, website design and usability.

Visit the website: www.nordicthink.com (external link).