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Design+Barcelona identity & catalogue

Customer: Design+Barcelona   Year: 2009
Corporate Identity and Catalogue for Design+Barcelona, group of designers exhibiting together in the IDTExpo’09 in Hong Kong.

CHALLENGE:
To create an identity representing a group of several design teams with very different approaches.
To design a group catalogue, that would also allow each team to show their work without interferences.

RESPONSE:
Neutral and solid identity that represents an overlap between Design and the city of Barcelona: Barcelona joins us together and inspires us.
The catalogue shows the city of Barcelona and the different design teams: each team is identified with a corner of Barcelona that inspires their work.
A foldout displays three full-page projects of every team, capturing the attention of the user.

DEVELOPMENT of:
Identity, Logo, Application Manual and Catalogue.