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Promotional campaign “Job in the Districts for Young people”

Customer: Barcelona Activa   Year: 2008
Promotional campaign of the programme “Job in the Districts for Young people”, support for young people with special difficulties in sociolaboral insertion.

CHALLENGE:
To address to young people with difficulties in laboral insertion and to transmit that through this program they will have a good assistance in their job search.

RESPONSE:
The black and white newspaper background and the fluorescent green message provide an urban aspect to the promotional element.
Through the phrase “Keys to make your future to arrive now”, we appeal to the immediacy need of youngest. The classified ads page in the background image and the newspaper texture of the support emphasize the sense of this initiative.

DEVELOPMENT of:
Promotional piece and print printing process monitoring.

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