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Microcredits promotional campaign

Customer: Barcelona Activa   Year: 2007
Promotional campaign of microcredits for entrepreneurs without endorsement nor guarantees in Barcelona.

CHALLENGE:
Unlike the common profile of the microcredits, this campaign should address to people with financing problems due to personal and familiar commitments. Need to set out the microcredit access requirements very clearly.

RESPONSE:
Through the format of a handwritten popular flyer, the campaign approaches the target group turning the roles upside down: the solution is looking for you. The message is very direct, to reflect the immediacy and simplicity of the solution. Several postcard models in which two languages are combined (Spanish and Catalan).

DEVELOPMENT of:
Photograph, postcards, posters, print printing process monitoring and press advertising.

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